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Case Studies

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Email Correspondence Delivers 87% Open Rate

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Delivering Emails that Get Opened


The Gastonia Honey Hunters have had tremendous success leveraging TicketReturn’s email correspondence throughout the season. Their campaigns range from communicating with season ticket holders to increase season ticket usage to deploying post event guest satisfaction surveys. In addition, the Honey Hunters have put Email Correspondence to work to collect fan
testimonials, highlight rivalry series and search for their coveted Fan of the Year Award. The Email Correspondence tool is an extremely effective tool for communicating valuable messages to ticket purchasers.

“Leveraging TicketReturn’s Email Correspondence has led us to achieve email open rates as high as 87%.This is further highlighted when compared to our non- TicketReturn emails that typically deliver a much lower open rate.”

Lauren Teer | Box Office Manager

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Digital Ticketing Success

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Stetson University Athletics added TicketReturn to campus in 2021. They immediately introduced multiple digital ticketing features to improve their fan experience and their Box Office operations.

Custom Mobile Site – Fans are allowed the ability to check out as a guest with minimal steps.

Online Renewal for Every Sport – Fans can reserve the same seats from the convenience of their desktop or mobile device at any time of day – not just during Box Office operating hours.

The Ability to Text Tickets – Fans love the texting feature and it has improved the self-serve ticketing options and reduced the demand on the Box Office window throughout the season.

“When you don’t hear from your fans throughout the season regarding ticketing, that is an indication your technology is running seamlessly.”

Daniel Schubert | Assistant Athletic Director for Ticketing

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100% Digital Ticketing

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Texting tickets has been a top leveraged tool to improve the efficiency of a 100% digital ticket environment. Fans also show an increased propensity to transfer tickets digitally. One issue the Grasshoppers encountered in the
infancy of their ‘100% digital’ journey was the need for physical tickets from the Box Office. TicketReturn heard the Grasshoppers team and developed a Print-at-Home (PAH) ticket that can be produced by the Box Office. In the first year of digital ticketing, the Grasshoppers leveraged this PAH ticket <10% of the time. In 2022, the need for the PAH ticket has been reduced to <5% of all tickets.

“The Grasshoppers have not printed a ticket from the Box Office since 2019. We have been a 100% digital ticket ballpark and the transition has been seamless for our Box Office team and fans.”

Erich Dietz| Director of Ticket Sales

 

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Campus Wide Mobile Ticketing

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Migration to Mobile Ticketing is a Success

UAlbany began its partnership with TicketReturn in 2021/22 and migrated almost entirely to mobile ticketing throughout the year. The Box Office team saved $10,000 that they had spent in previous years on printed tickets. The gameday experience was easier on fans as QR codes were leveraged to allow fans to purchase tickets throughout the venue vs the 1 Box Office location. The technology reduced the demand on the Box Office team throughout the season and allowed them to focus on gameday duties. UAlbany’s first year was a success and they look forward to increasing the utilization of TicketReturn within their Box Office as well as with their fans. 

“TicketReturn powered our migration to nearly 100% mobile ticketing over the last year. The transition has been seamless
for our Box Office team and our fans.”


Nathaniel Mason
Assistant Athletic Director | Ticket Sales
UAlbany

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TR Commencement Improved Graduation Operations

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The NC Central Ticket Office partnered with the Registrar’s Office as they embarked to ticket their first commencement ceremony in 2021. TR Commencement allowed NC Central to migrate to a digital ticketing environment for their commencement ceremony, but still offered the flexibility of paper tickets to the graduates and their families when needed. They were able to place limits on invited guest tickets that each graduate was offered based on the degree they received. Students were conveniently able to claim their graduation tickets online. Graduate eligibility was validated by TR Commencement, and this served as a form of “checks and balances” to confirm there were not holds or outstanding student balances assigned to the graduates.

“Utilizing TR Commencement has allowed us to shift from paper tickets to digital and control attendance by placing limits on guests that each graduate can invite. The implementation was seamless, as the TicketReturn client support team worked hand-in-hand with our team to ensure our ceremony was a success.”

NC Central has seen a 100% success rate on commencement events since migrating to the platform. 

Devona Knight
Assistant AD for Ticket Operations
NC Central University

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TicketReturn’s Resell Feature

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Resell Feature Aids in Season Ticket Renewals The Kannapolis Cannon Ballers actively leveraged TicketReturn’s Resell Feature to provide an added value for their season ticket holders. After completing their first season in Atrium Health Ballpark, the Cannon Ballers saw a season ticket renewal rate of 85%, a success aided by the ‘value-add’ of an easy to use resell feature. This feature allows the season ticket holder to accumulate credit for concessions, merchandise, or customers can even use the credit towards next year’s season ticket purchase. The box on the left displays the Cannon Ballers’ success with increasing the usage of the resell feature among their season ticket holder base from 2021 to 2022! The feature provides a great perk to fans who cannot make the 60+ home games throughout the season.

“I have personally worked on 3 or 4 ticketing systems throughout my career and TicketReturn is by far one of the best as it simplifies the ticket sales process on so many levels.”
Dana Shaw | Director of Ticket Operations

 

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TR Student Delivers Unprecedented Email Open Rates

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The West Virginia University box office team has leveraged TicketReturn’s built-in email correspondence feature to communicate with their students for football and basketball games. This tool has been a vital platform to deliver messages of how and when to request tickets, what color to wear, and any other game day related student marketing messages. West Virginia University has seen an incredible 75% email open rate, since utilizing TR Student. 


The email feature makes it easy to communicate to students. The box office team continues to be impressed by the engagement TicketReturn’s platform delivers on a consistent basis.

“I have been using TR Student for the last 10 years and have been blown away by the ability of the platform to successfully communicate with our students via the built-in email functionality.”

Nate Zinn | Assistant Athletic Director
West Virginia University

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Safe Fan Seating Saves the Season

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Problem: Aug. 2020 – The Greenville Triumph had not hosted a home match with fans in over 10 months – the Upstate of South Carolina was beyond ready to cheer on their Triumph. The state of South Carolina had recently announced that venues could begin hosting fans at the lesser of 250 people or 50% of your venue’s capacity. The Triumph’s home field could host over 2,000 fans at 50% capacity and the front office felt compelled to petition for an exemption to the state’s directive so that more fans who felt comfortable with attending matches could do so while remaining safe and appropriately distanced.

Solution: The Triumph’s front office team prepared a detailed and calculated proposal to present to the South Carolina Department of Commerce that featured TicketReturn’s Safe Fan Seating algorithm on the 2nd page. A thorough presentation combined with TicketReturn’s Safe Fan Seating algorithm provided the state confidence that the Triumph’s fans could be safely socially distanced throughout the stadium.

Beginning on Aug. 15th and extending throughout the remainder of their 2020 season, the Triumph were permitted to host up to 2,000 fans – a 700% increase over the state’s mandated capacity of 250.

“TicketReturn’s Safe Fan Seating algorithm removed any need to micromanage the seat map as we prepared to open our venue up to 50% capacity. Any concern or worry I would have with keeping fans socially distanced was removed and we were able to successfully welcome fans back to our venue.”

Stacey Wise – Di rector of Ticketing and Customer Service